Managing Negative Online Reviews from Patients
July 2025
Reading time: 3 minutes

The internet and social media have fundamentally changed the ways in which healthcare consumers gather and exchange information. More and more, patients are going online to research health information, find providers, and comment about their positive and negative healthcare experiences.
Consumer trends show that 90 percent of patients use online reviews to evaluate healthcare providers, 71 percent use online reviews as the first step in finding a healthcare provider, 66 percent feel that it is very important or moderately important for providers to respond to online reviews, and 80 percent trust online reviews as much as personal recommendations.1
These statistics (a) underscore the significance of social media and review sites to the viability and reputation of healthcare organizations and practitioners, and (b) highlight the importance of preparing for potentially negative reviews.
Although managing unfavorable reviews can present challenges and pitfalls, various risk management strategies can help providers navigate these situations.2
- As part of your organization’s communication and social media policies, develop a strategy for interacting with patients online, including responding to both positive and negative online reviews. Make sure policies are compliant with HIPAA and relevant state privacy laws.
- Make sure all providers and staff members are educated about your organization’s social media policies and strategy, and stay up to date on guidance from professional associations about relevant legal and ethical obligations.
- Designate an appropriate individual to monitor the organization’s online presence, including online reviews and comments about individual providers.
- Explore the possibility of using online alerts and other technology solutions to monitor feedback about your organization and to assist with reputation management for the organization and its providers.
- Develop scripted language to respond to negative online reviews. The language should emphasize the organization’s commitment to high-quality patient care and satisfaction as well as its relevant policies and procedures. The script also should encourage individuals who have concerns to contact the office directly.
- Ensure that anyone responding to online patient reviews understands their obligation under HIPAA and state law to protect patient privacy and confidentiality.
- In each circumstance, consider the best approach for handling the online review. Options include (a) not responding, (b) responding online in a professional manner, or (c) contacting a known patient directly to address their concerns.
- When responding to negative reviews, avoid sounding defensive, making excuses, or criticizing the patient in any way. Under no circumstances should a provider or staff member engage in online arguments or behavior that might be considered threatening or unprofessional.
- Reinforce the importance of treating all patients with dignity, courtesy, and respect. Establish the expectation that all providers and staff members exhibit professionalism during both in-person and online interactions.
- View online reviews as a learning opportunity for both providers and staff members. Evaluate positive and negative reviews, and discuss how the organization can build on quality improvement processes.
- Encourage trusted, satisfied patients to post online reviews. Reviews that discuss positive experiences with the organization and its providers will help counteract negative reviews.
- Devise a plan for how your organization can use social media to build a positive online presence and share its mission. Doing so can help build your online reputation and offset potentially negative feedback.
- Consult legal counsel or consider contacting a review site’s webmaster if a patient posts information that is false or defamatory.
Resource
For more helpful information and tips, see MedPro’s Risk Resources: Social Media in Healthcare.
Endnotes
1 Hedges, L., & Couey, C. (2020, April 3). How patients use online reviews. Software Advice. Retrieved from www.softwareadvice.com/resources/how-patients-use-online-reviews/#1; Viscomi, L. (2022, March 28). Online reviews impact how patients select hospitals & doctors. Healthgrades. Retrieved from https://b2b.healthgrades.com/ insights/blog/online-reviews-impact-how-patients-select-hospitals-doctors/
2 Adler, E. L. (2016, September 21). How not to respond to bad patient reviews online. Physicians Practice. Retrieved from www.physicianspractice.com/view/how-not-respond-bad-patient-reviews-online; Chauhan, M. K. (2016, December 18). Managing patient online reviews can make a difference. Physicians Practice. Retrieved from www.physicianspractice.com/view/managing-patient-online-reviews-can-make-difference; Cryts, A. (2016, December 1). Docs, ignore millennials’ online reviews at your peril. FierceHealthcare. Retrieved from www.fiercehealthcare.com/practices/docs-ignore-millennials-online-reviews-at-your-peril; Kropf, S. (2015, May 8). Responding to negative online patient reviews: 7 tips. Physicians Practice. Retrieved from www.physicianspractice.com/view/responding-negative-online-patient-reviews-7-tips; Segel, R. (2017, January 4). Dissed by unhappy patients? Here’s what to do. MedPage Today. Retrieved from www.medpagetoday.com/PracticeManagement/PracticeManagement/62349; Weber, S. (2015, December 14). How to: Deal with negative online reviews. Physicians Practice. Retrieved from www.physicianspractice.com/ view/how-deal-negative-online-reviews; JD Supra. (2023, August 3). Tips for healthcare organizations handling negative online reviews. Retrieved from www.jdsupra.com/legalnews/tips-for-healthcare-organizations-3679119/
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In this real-life case study, oral and maxillofacial surgeons will learn why informed consent is a critical part of surgical risk management—not just a formality. Understand how consent gaps, documentation limitations, and differing standards of care can affect malpractice claims, especially for newer practitioners or those working outside their own offices.
Key concepts
- Why informed consent is more than a formality
- How consent gaps can lead to malpractice claims
- The importance of documenting surgical risk discussions
Background facts
Dr. G was an oral and maxillofacial surgery resident, in the third of six years of training. She spent most of her current time on off-service rotations, so she was able to moonlight outside of the hospital, which was a practice permissible in her program. To properly protect herself, Dr. G obtained malpractice insurance, which allowed for part-time non-resident work; inasmuch as she was not yet an oral surgeon, her premium was set as would be done for a general dentist performing oral surgery.
On a typical day in the busy, urban dental office, Dr. G generally treated between 10 and 15 patients, performing the extraction of impacted and non-impacted teeth, with an occasional root resection, apicoectomy, or biopsy. R, a 22-year-old man, presented with an episodically symptomatic, deeply impacted lower left third molar; he was directed to see Dr. G for evaluation and potential treatment. On the panoramic film that Dr. G reviewed, tooth #17 was fully imbedded in bone, with a mesioangular inclination so as to create a clinically-evident periodontal defect on the distal aspect of the adjacent second molar. Dr. G suggested to R that the wisdom tooth be extracted, with a bone graft placed into the socket. Because of the radiographic relationships that were visible and noted, clear warning was given about the realistic potential for left inferior alveolar nerve injury, and those effects, but little else was provided in terms of risks, even according to Dr. G's chart entry. The office had no written consent forms.
Under local anesthesia, Dr. G sectioned the tooth, taking note as she proceeded of the angulation of the crown toward the lingual. Exercising appropriate care to surgically stay away from the lingual plate and gingiva, the tooth was removed in sections, seemingly uneventfully; but as the crown portion was elevated out, what appeared to be an intact lingual nerve became visible immediately above the height of bone. The site was carefully debrided and irrigated, with a small amount of bone graft material placed just behind tooth #18. Because of Dr. G's hospital schedule, she knew that she would not be able to return to the office for 2 weeks, so she placed a chromic gut suture and advised R to return if he had any problems. Dr. G wrote a detailed chart entry, chronicling every surgical step and including her findings regarding the lingual nerve.
R never returned, and nobody from the office, including Dr. G, attempted to contact him: because of the large patient volume, post-treatment calls were not very feasible, given the few administrative staff members.
Legal action
No word was heard from or about R until the office received a letter, some 10 months after treatment, from an attorney representing R. The letter requested complete copies of R's records; the office complied but did not inform Dr. G of the request or compliance. Approximately 3 months later, a process server appeared at the hospital's oral surgery clinic and handed Dr. G a copy of the papers initiating a lawsuit against her. The Complaint alleged professional negligence — dental malpractice — for improper surgery that resulted in left-sided tongue numbness and taste loss, as well as lack of informed consent. After gathering her thoughts, she contacted her malpractice insurance carrier, forwarded what she was given, asked the office to forward to her carrier a copy of R's office records, and was ultimately contacted by the attorneys hired to represent her.
In the first lawyer-client meeting, the litigation process was discussed with Dr. G. In turn, Dr. G described her surgical technique, as had been documented, which sounded "textbook" to her attorney, who was well-experienced in defending dental malpractice cases. The attorney expressed concern about there being no written consent form, compounded by the limited statement of risks in the chart entry, which ignored injury to the lingual nerve and, by extension, the chorda tympani. At the conclusion of the meeting, the attorney discussed his next immediate steps, which included obtaining a very preliminary expert review from a general dentist who performed many extractions. (The State in which the lawsuit was filed required that all experts be of the same area of practice as the defendant; because Dr. G was still in training, she was a general dentist.)
Pending depositions and other discovery, the potential expert supporting Dr. G was of the opinion that her description of the surgery lacked any defects, with the resulting injury being a function of the anatomic relationships at play, namely the tilt toward and proximity of the crown to the lingual nerve complex. As to the issue of lack of informed consent, the expert's opinion was that, in the world of general dentists, although not oral surgeons, written consent forms for surgical procedures were the exception rather than the rule, and risk discussions by general dentists, although not by oral surgeons, were usually quite limited, with Dr. G's documented risk statement falling well within that general-dentist-based parameter.
Discovery proceeded with no surprises and no changes in defense expert opinion. All involved prepared for trial, with disclosures of anticipated expert testimony shared. On the first day of trial, but before seating the jury, R's (plaintiff's) counsel made a motion in limine — a pretrial request to exclude certain testimony or other evidence — to bar Dr. G's expert from setting forth standards of care, regarding surgical technique, informed consent, or otherwise, that were different as between general dentists and oral surgeons. If successful, Dr. G's expert would not be able to argue that Dr. G, as a general dentist (in reality), should not be held to meet the informed consent standard of care of oral surgeons regarding written consent forms and the extent of surgical risks discussed with R.
The trial judge ruled that Dr. G's expert would not be able to draw the distinction planned between oral surgeons and other dentists. In short, the court said that it is the procedure, not the practitioner, that carries the standard of care. Allowing for such differences would prejudice patients such that those having surgery performed by dentists who are not oral surgeons would essentially be signing on to a lesser level of care, which would not be proper. Dr. G remained confident that she had performed the surgery appropriately in all respects, but she understood the implications of the court's decision as it related to her obtaining of informed consent from R, namely that her process did not meet the standard for the procedure. She agreed to try to reach a settlement, and that was accomplished before the first words were spoken at trial.
Takeaways
The ruling by the judge in this isolated case is one that is quite commonly, although not necessarily universally, adopted by courts. As stated here, the basis for that is the protection of patient safety, a frequent theme of many court decisions on any number of issues. The lesson, though, is clear: any practitioner who undertakes any procedure should understand that their actions in doing so will be held to the standards of experienced practitioners with focused training. Oral surgeons might well read this concept and reason that it does not affect them, given their superior training; but the application to oral surgeons is most relevant to newer practitioners who, despite their strong academic backgrounds, simply do not have very much in-practice experience. That comes with time and repetition, with a learning curve to get there.
As we have discussed in other case studies, the impact of lack of informed consent is often underestimated, but it ought not be that way. Here, Dr. G committed no malpractice surgically, at least as the description describes, but the informed consent process fell short, with that alone leading to a result for the plaintiff. The informed consent process is far more than just a throwaway to check off a box, but rather an integral part of surgery, with ramifications of deficiencies having the same ultimate litigation effect as negligently carried out surgery.
While this case study does not directly address the propriety of a panoramic radiograph as compared with a 3-D imaging study such as a CBCT, it is the proverbial elephant in the room. It would be hard to disagree with the concept that 3-D imaging is preferred so as to help in identifying anatomic relationships and potential hazards. But whether use of a CBCT constitutes standard of care will ultimately boil down to dueling opinions of experts for the plaintiff and the defendant, both subject to cross-examination. Standards of care are not published, but if they were, it would be unlikely to see such a publication make its way into trial evidence, for the reason based upon the age-old attorney mantra that a lawyer cannot cross-examine a piece of paper. As of this point in time, opposing experts strongly sit on both sides of the issue regarding the type of imaging appropriate for a given situation, and that is where the world of litigation will remain, at least for the near future. Oral surgeons would do well to determine for themselves what their judgment of choice is, and have a solid line of reasoning to support it.
Moonlighting residents and newer oral surgeons who travel between offices, often not their own, face a number of challenges to go along with the benefits. Weighing them has surgical-legal implications that might not become apparent until years after the fact.
Summary of takeaways
- Practitioners are held to the standard of care for the procedure performed, regardless of their training level or practice designation.
- Informed consent is a critical part of surgical care, and deficiencies in the process can carry significant malpractice risk.
- Oral surgeons, residents, and traveling practitioners should carefully evaluate imaging decisions, documentation practices, and office processes before performing procedures.
In this real-life case study, oral surgeons will learn how strong emergency preparedness can make a critical difference during an in-office sedation event. See how regular drills, clear protocols, and a well-trained team supported an effective response—and why even a small compliance oversight can still lead to Board action and public sanctions.
Key Concepts
- How emergency drills and clear protocols support responses
- What oral surgeons can do to strengthen sedation preparedness
- Small compliance gaps can lead to sanctions
Background facts
Drs. J and E are board-certified oral and maxillofacial surgeons, partners for many years in a 2-office practice with locations nearly 10 miles apart, so they were rarely, if ever, at the same office at the same time. Both offices were well-staffed, administratively and at chairside. As a matter of policy, 2 assistants were always in the treatment room with the doctor whenever a patient was sedated to any degree, with one of them suctioning and retracting at and near the surgical site, and the other helping to maintain the airway and watching, recording and reporting on monitors; all of the assistants had been employed in these offices for years, so they were fully familiar with the procedures.
N was a 53-year-old man with a stated medical history to include hypertension (reasonably well managed on an Angiotensin blocker), and "occasional skipped beats"; he was overweight but not obese, with a BMI of 29.2. Dr. J classified him as an ASA II. At his consultation visit in advance of the placement of 2 lower left implants, he told Dr. J that he was nervous about it, so he wanted "to be asleep.” Dr. J said that she would relax him with IV medications and nitrous oxide. On the day of surgery, N presented NPO, with a blood pressure of 145/82, a pulse rate of 76, a respiratory rate of 14, and a normal sinus rhythm.
Once seated in the chair and attached to a full array of monitors, Dr. J placed nasal prongs through which N2O/O2 was delivered and titrated IV Versed and Fentanyl through a butterfly placed in the antecubital fossa. N became somnolent, so Dr. J gave a total of 2 carpules of a local anesthetic with 1:100,000 epinephrine, by way of a left mandibular block and buccal infiltration. N's pulse began to elevate quickly, reaching 110, and then 130, all within 2 minutes. Dr. J then interpreted the EKG to read ventricular tachycardia, with no palpable pulse, at which point she readied the defibrillator and applied the pads and leads; the machine read the rhythm as ventricular fibrillation and called for a shock, which was done and then repeated per the machine's instruction. N regained a more normalized pulse quickly, although fluctuating at numbers well above 100, but he was responsive to noxious stimuli. A staff member called 911 at Dr. J's request; EMTs appeared in short order, took control of the situation, and transported N to the nearest hospital, in relatively stable condition.
N underwent a complete cardiology work-up, after which he was discharged to his home several days later. The cause for the in-office event was not specifically determined, but he was medically followed closely and made significant lifestyle changes.
On the day of N's incident, Dr. J cancelled her remaining patients and met with her staff for the entire afternoon, reviewing what had occurred and how each staff member performed their tasks, as had been pre-determined and rehearsed on a yearly basis. The office protocols for medical emergencies remained unchanged, other than an agreement to increase the frequency of emergency drills to twice each year. Pursuant to state regulations that required self-reporting to the Dental Board if a dental patient was hospitalized within 24 hours of treatment, Dr. J submitted the required information and subsequently provided a complete copy of all pertinent records upon receiving a HIPAA-compliant authorization.
Legal actions
N never returned to the office for implant placement, and he did not respond to repeated calls and emails. Months later, Dr. J was surprised to receive a notice to appear before the Dental Board's investigative committee. Upon notifying her malpractice carrier, counsel was provided to her, per the terms of her policy. In advance of the appearance, Dr. J provided the requested list of all employees present, as well as their relevant backgrounds.
At the appearance and beyond, the Board had nothing but praise for the way that Dr. J and her staff responded to the event and documented it, additionally commenting upon the fact that regular drills were conducted with all office staff present. But there was one deficiency that the Board members found and pointed out: the state required that all staff members present in the treatment room while parenteral sedation was administered must be currently certified in CPR, and one of the assistants' certifications had lapsed a few months prior. As such, a fine, albeit nominal, was levied against Dr. J for violating this regulatory provision; the sanction was publicly posted, as was the practice for this committee.
Dr. J's attorney appealed the decision, arguing that, given the specific circumstances, CPR was not required to have been performed, no less by the assistant who was delinquent, so the issue was moot in this situation. The Board's committee was unmoved, responding back that the point was not one of how a particular incident played out, but rather an overall preventive approach. The sanction remained in place.
Takeaways
History has shown that the most critical predictive factor for morbidity and mortality in an in-office sedation/general anesthesia situation is patient selection. While practitioners might disagree, and while certain states might limit who is permitted to sedate groups of patients based upon their ASA classifications, and in fact whether some patient groups may be sedated at all, the reality comes down to somewhat subjective analyses regarding where to categorize patients based upon their conditions and physical attributes. Moreover, practitioners' opinions as to whether medical consultation prior to sedation is required—or even advised—based upon underlying factors, will vary. In the end, prudence dictates a patient-protective approach, erring on the side of conservatism each and every time; of course, what constitutes being conservative will differ based upon a host of factors, leading to a determinative clinical judgment. Practitioners should be able to justify those judgments before they act, because they might have to justify them later on to a Board or a jury panel.
Regardless of what a patient might want and even insist upon—for example, a level of sedation or, in fact, sedation at all—practitioners should not be pushed into performing any treatment that they do not believe is in the patient's best interest. As the saying goes, patients can properly refuse absolutely anything, all day long, but they cannot be permitted to demand and have that demand carried out.
Focusing first on the positives of the approach in Dr. J's office, the importance of conducting drills to prepare for foreseeable types of emergencies cannot be overstated. Doing so avoids situations when, in the "heat of battle,” oral surgeons and their staff members are forced to look around the office for emergency equipment or try to figure out how it works. Plainly stated, there is no substitute for preparedness, as this case exemplifies, despite the administrative misstep that guided the Board's decision-making: it is a fair conclusion that N survived because of that attentiveness to detail, well before N became a patient of the office. Here, Dr. J took the additional proactive step of a post-event assessment with the entire office, while things were still fresh in the minds of everyone.
Finally, we address the basis for the Board's levying of sanctions here, which some readers might find disturbing. Compliance with state regulations is the responsibility of every practitioner, with the predicate to that being a knowledge and understanding of what those regulations are. Analyses of Dental Board matters are replete with examples of serendipitous findings of administrative deficiencies in dental offices, with sanctions that follow as a result. In the general eyes of Boards, the significance of those deficiencies to the issues that brought a circumstance before them for review are entirely irrelevant. Office protocols to assure conformity with state mandates are absolute necessities.
Summary of takeaways
- Strong emergency preparedness, regular drills, and clear team roles can make a critical difference when a sedation complication occurs.
- Even when an office responds appropriately and the patient outcome is favorable, overlooked compliance requirements can still lead to Board sanctions.
- Oral surgeons should regularly review sedation protocols, staff credentials, and regulatory requirements to reduce risk and strengthen practice readiness.
Note that this case presentation includes circumstances from several different closed cases, in order to demonstrate certain legal and risk management principles, and that identifying facts and personal characteristics were modified to protect identities. The content within is not the original work of MedPro Group but has been published with consent of the author. Nothing contained in this article should be construed as legal, medical, or dental advice. Because the facts applicable to your situation may vary, or the laws applicable in your jurisdiction may differ, please contact your personal or business attorney or other professional advisors if you have any questions related to your legal or medical obligations or rights, state or federal laws, contract interpretation, or other legal questions.
[post_title] => How a Strong Emergency Response Still Resulted in a Fine [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-a-strong-emergency-response-still-resulted-in-a-fine [to_ping] => [pinged] => [post_modified] => 2026-06-15 07:45:11 [post_modified_gmt] => 2026-06-15 11:45:11 [post_content_filtered] => [post_parent] => 0 [guid] => https://oms.medprodental.com/?p=7991 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 7943 [post_author] => 180159417 [post_date] => 2026-04-13 10:28:20 [post_date_gmt] => 2026-04-13 14:28:20 [post_content] =>In this case study, a treatment for recurrent mandibular subluxation led to unexpected complications and a malpractice claim centered on informed consent. The case highlights the importance of thoroughly discussing realistic risks before oral and maxillofacial surgery.
Key Concepts
- Why successful outcomes do not eliminate malpractice risk
- Benefits of maintaining empathy as an OMS
- How patient expectations can influence malpractice outcomes
Background Facts
P, a healthy, petite 31-year-old elementary school teacher, presented to Dr. V, the oral and maxillofacial surgeon who had extracted her third molars when she was in college. Within the past 6 months, P had made 5 trips to a local hospital ER due to her mouth locking in an open position (subluxation) after widely yawning (twice) and after taking large bites into food (three times). Each time, the emergency physician was able to readily "relocate" her jaw into her normal occlusion, except that the most recent episode required that she be given an intravenous sedative for the treatment to be accomplished. That last episode led the treating doctor to suggest that she see an oral surgeon to find out whether anything could be done to eliminate the problem.
After hearing the history, Dr. V performed a clinical evaluation, but the problem could not be replicated. A radiographic study revealed that P's left coronoid process was very pronounced and elongated, compared to both the right side and to what Dr. V had seen on many radiographic views of TMJs in other patients in general. Due to the specific anatomic arrangement, Dr. V explained to his patient, using a skull to demonstrate, that when she opened wide, the condylar head would sometimes slip ahead of the coronoid process – likely due to some soft tissue laxity – but it was unable to work itself back into the fossa because the coronoid process was too long to get past.
Dr. V believed that open joint surgery would be the best approach, with two potential options: (1) "tighten" the soft tissues so that the condyle would be less likely to slip forward; or (2) reduce the height of the coronoid process – by way of a procedure known as a coronoidectomy – so that if the jaw did slip forward, it would easily be able to retreat into the fossa. When asked his opinion, Dr. V suggested the coronoidectomy because it would be a lasting solution over time, regardless of how lax the intra-joint soft tissues might become.
P was inclined to proceed that way but wanted to think about it after discussing the risks and concerns more deeply. Dr. V and P did just that. He initially talked about the surgical entry. While an intraoral approach was preferred for a variety of reasons, most significantly a reduced risk of nerve injury, he was concerned about limited access because of her very small stature. So, he would plan to enter extraorally, just in front of the ear. When P followed up regarding the concern for nerves, Dr. V simply stated that there were a number of nerves in the area which are often stretched in the surgical process but generally recover quickly and that, "rarely," the effects can be more longstanding if the nerve itself is "cut into to any significant extent." Dr. V gave P a copy of a "TMJ surgery consent form," which discussed the nerve risks almost verbatim, as well as various other concerns such as infection, delayed healing, scarring, bleeding and pain.
After a month of consideration, P called Dr. V to tell him that she wanted to go forward. He asked her to come to the office to discuss scheduling and other surgery details. P brought her signed consent form with her, and surgery was planned for three weeks later.
P had her procedure done under general anesthesia, in an ambulatory surgery unit. Dr. V removed what he described as a large portion of the coronoid process, and flattened the entire anterior part of the complex, so that the condyle was able to move freely. At her first post-operative office appointment, P's clearly visible complaint was that she could not close her left eye; Dr. V explained that "this is what we went over beforehand", but P became upset because she had not expected such a significant and unaesthetic result, based upon Dr. V's very casual and downplayed description prior to surgery. Dr. V told P to wait for a while, because all was likely to return to normal. It never did.
Legal Action
Although P's TMJ subluxation was no longer a problem, she was emotionally distressed about how her students stared at her eye and about how her social life was adversely impacted, to say nothing of the need for her to use eye drops daily and having a constant sense of dryness. She worked with a mental health therapist and then retained an attorney to look into and potentially file a lawsuit against Dr. V, the latter of which did come to pass.
As the case progressed through discovery, both P and Dr. V provided deposition testimony. Questions to both of them addressed their respective views of the informed consent process. Beyond that, Dr. V discussed his surgical technique, which P's attorney would later admit to the trial jury was "textbook." During trial, even P's expert oral surgeon could not point to any meaningful criticisms of Dr. V's performing of the surgery. But the issue of informed consent was another story altogether.
The focus of trial regarding the claim of lack of informed consent honed in on the specific language used by Dr. V in his back-and-forth discussion with P, and on the signed consent form itself. P told the jury that she would never have gone through this surgery had Dr. V fully disclosed the risk of what actually happened to her. She called it a "soft sell," meaning that, while the subject of some vague nerve injury was raised, the details of it were not, and the likelihood of it happening was made to sound minimal, almost as a throwaway.
Shortly after the jury was sent to deliberate, its members sent a note to the judge that they had determined the issue of liability (which would later be revealed as no negligence on the part of Dr. V), but they wanted to look at the signed consent form and hear read-backs of the testimony from P and Dr. V regarding the risks explained. The jury ultimately concluded that Dr. V did not adequately warn P of the realistic risk of a motor nerve injury, nor the ramifications if it did happen. An award was given to compensate P for her emotional injuries – as corroborated by her therapist – as well as the physical injuries in and around her eye.
Takeaways
As this case study illustrates, a plaintiff will be successful and able to receive a monetary award by proving, to a jury's satisfaction, any one (or more) of the stated claims. Here, even though the jury found that Dr. V had met the standard of care with regard to surgical technique, his patient was still successful in her case of malpractice against him, due to his failure to adequately inform P before she consented to go forward with surgery. Informed consent is best not viewed as a mere afterthought, but rather an integral aspect of care with at least legal importance equal to that of the procedure. It warrants thoroughness and transparency.
Far from unusual is for plaintiffs to make case claims that they were negatively impacted to the extent that their mental health suffered. Those allegations are often minimized or even dismissed by judges, for lack of support. But here, P's assertions in that regard were backed up by a mental health therapist. That same concept holds true for all claims in malpractice cases. A plaintiff must present actual support, often times in the way of expert corroboration, to even be allowed to be considered by juries, to say nothing about getting compensation from those juries.
An issue raised in this case was that of the various treatment options available to oral surgeons. Here, Dr. V thoroughly considered those options and reasoned his way to a conclusion that guided his entire approach. While his decision was clearly a judgment call, a solid risk-protective approach taken by Dr. V in this regard was that he undertook a weighing process founded in scientific bases. Judgment calls happen regularly in practice, so they can be expected to be questioned in litigation scenarios. But Monday-morning quarterbacking is best overcome by having had a thoughtful process from the start, so the choice can be justified to a jury.
Finally, as was later described, Dr. V's comment to P when she presented post-op with a facial palsy – that "this is what we went over beforehand" – was not received well by his patient. Whether Dr. V demonstrated a sense of empathy at the time or not cannot be definitively concluded because of its subjective nature, but the underlying point is significant: patients expect their doctors to be caring, interested, and empathetic. Retrospective assessments, to the extent they are reliable, show that patients who feel cared-for, closely followed, and not cast aside by their doctors are less likely to sue them, with all else being equal. Patient care is why everyone signed on to be a part of this profession.
Summary of Takeaways
- Even when TMJ surgery is performed appropriately, inadequate informed consent can result in malpractice liability if realistic risks are not clearly communicated.
- Minimizing or vaguely describing potential complications can lead to unmet patient expectations.
- OMS can reduce risk by maintaining clear, empathetic communication before and after surgery.
Note that this case presentation includes circumstances from several different closed cases, in order to demonstrate certain legal and risk management principles, and that identifying facts and personal characteristics were modified to protect identities. The content within is not the original work of MedPro Group but has been published with consent of the author. Nothing contained in this article should be construed as legal, medical, or dental advice. Because the facts applicable to your situation may vary, or the laws applicable in your jurisdiction may differ, please contact your personal or business attorney or other professional advisors if you have any questions related to your legal or medical obligations or rights, state or federal laws, contract interpretation, or other legal questions.
[post_title] => OMS “Soft Sells” Risks of TMJ Surgery for A Locked Open Mandible [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => oms-soft-sells-risks-of-tmj-surgery-for-a-locked-open-mandible [to_ping] => [pinged] => [post_modified] => 2026-04-24 12:58:09 [post_modified_gmt] => 2026-04-24 16:58:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://oms.medprodental.com/?p=7943 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 3 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 8010 [post_author] => 180159417 [post_date] => 2026-06-30 13:27:32 [post_date_gmt] => 2026-06-30 17:27:32 [post_content] =>In this real-life case study, oral and maxillofacial surgeons will learn why informed consent is a critical part of surgical risk management—not just a formality. Understand how consent gaps, documentation limitations, and differing standards of care can affect malpractice claims, especially for newer practitioners or those working outside their own offices.
Key concepts
- Why informed consent is more than a formality
- How consent gaps can lead to malpractice claims
- The importance of documenting surgical risk discussions
Background facts
Dr. G was an oral and maxillofacial surgery resident, in the third of six years of training. She spent most of her current time on off-service rotations, so she was able to moonlight outside of the hospital, which was a practice permissible in her program. To properly protect herself, Dr. G obtained malpractice insurance, which allowed for part-time non-resident work; inasmuch as she was not yet an oral surgeon, her premium was set as would be done for a general dentist performing oral surgery.
On a typical day in the busy, urban dental office, Dr. G generally treated between 10 and 15 patients, performing the extraction of impacted and non-impacted teeth, with an occasional root resection, apicoectomy, or biopsy. R, a 22-year-old man, presented with an episodically symptomatic, deeply impacted lower left third molar; he was directed to see Dr. G for evaluation and potential treatment. On the panoramic film that Dr. G reviewed, tooth #17 was fully imbedded in bone, with a mesioangular inclination so as to create a clinically-evident periodontal defect on the distal aspect of the adjacent second molar. Dr. G suggested to R that the wisdom tooth be extracted, with a bone graft placed into the socket. Because of the radiographic relationships that were visible and noted, clear warning was given about the realistic potential for left inferior alveolar nerve injury, and those effects, but little else was provided in terms of risks, even according to Dr. G's chart entry. The office had no written consent forms.
Under local anesthesia, Dr. G sectioned the tooth, taking note as she proceeded of the angulation of the crown toward the lingual. Exercising appropriate care to surgically stay away from the lingual plate and gingiva, the tooth was removed in sections, seemingly uneventfully; but as the crown portion was elevated out, what appeared to be an intact lingual nerve became visible immediately above the height of bone. The site was carefully debrided and irrigated, with a small amount of bone graft material placed just behind tooth #18. Because of Dr. G's hospital schedule, she knew that she would not be able to return to the office for 2 weeks, so she placed a chromic gut suture and advised R to return if he had any problems. Dr. G wrote a detailed chart entry, chronicling every surgical step and including her findings regarding the lingual nerve.
R never returned, and nobody from the office, including Dr. G, attempted to contact him: because of the large patient volume, post-treatment calls were not very feasible, given the few administrative staff members.
Legal action
No word was heard from or about R until the office received a letter, some 10 months after treatment, from an attorney representing R. The letter requested complete copies of R's records; the office complied but did not inform Dr. G of the request or compliance. Approximately 3 months later, a process server appeared at the hospital's oral surgery clinic and handed Dr. G a copy of the papers initiating a lawsuit against her. The Complaint alleged professional negligence — dental malpractice — for improper surgery that resulted in left-sided tongue numbness and taste loss, as well as lack of informed consent. After gathering her thoughts, she contacted her malpractice insurance carrier, forwarded what she was given, asked the office to forward to her carrier a copy of R's office records, and was ultimately contacted by the attorneys hired to represent her.
In the first lawyer-client meeting, the litigation process was discussed with Dr. G. In turn, Dr. G described her surgical technique, as had been documented, which sounded "textbook" to her attorney, who was well-experienced in defending dental malpractice cases. The attorney expressed concern about there being no written consent form, compounded by the limited statement of risks in the chart entry, which ignored injury to the lingual nerve and, by extension, the chorda tympani. At the conclusion of the meeting, the attorney discussed his next immediate steps, which included obtaining a very preliminary expert review from a general dentist who performed many extractions. (The State in which the lawsuit was filed required that all experts be of the same area of practice as the defendant; because Dr. G was still in training, she was a general dentist.)
Pending depositions and other discovery, the potential expert supporting Dr. G was of the opinion that her description of the surgery lacked any defects, with the resulting injury being a function of the anatomic relationships at play, namely the tilt toward and proximity of the crown to the lingual nerve complex. As to the issue of lack of informed consent, the expert's opinion was that, in the world of general dentists, although not oral surgeons, written consent forms for surgical procedures were the exception rather than the rule, and risk discussions by general dentists, although not by oral surgeons, were usually quite limited, with Dr. G's documented risk statement falling well within that general-dentist-based parameter.
Discovery proceeded with no surprises and no changes in defense expert opinion. All involved prepared for trial, with disclosures of anticipated expert testimony shared. On the first day of trial, but before seating the jury, R's (plaintiff's) counsel made a motion in limine — a pretrial request to exclude certain testimony or other evidence — to bar Dr. G's expert from setting forth standards of care, regarding surgical technique, informed consent, or otherwise, that were different as between general dentists and oral surgeons. If successful, Dr. G's expert would not be able to argue that Dr. G, as a general dentist (in reality), should not be held to meet the informed consent standard of care of oral surgeons regarding written consent forms and the extent of surgical risks discussed with R.
The trial judge ruled that Dr. G's expert would not be able to draw the distinction planned between oral surgeons and other dentists. In short, the court said that it is the procedure, not the practitioner, that carries the standard of care. Allowing for such differences would prejudice patients such that those having surgery performed by dentists who are not oral surgeons would essentially be signing on to a lesser level of care, which would not be proper. Dr. G remained confident that she had performed the surgery appropriately in all respects, but she understood the implications of the court's decision as it related to her obtaining of informed consent from R, namely that her process did not meet the standard for the procedure. She agreed to try to reach a settlement, and that was accomplished before the first words were spoken at trial.
Takeaways
The ruling by the judge in this isolated case is one that is quite commonly, although not necessarily universally, adopted by courts. As stated here, the basis for that is the protection of patient safety, a frequent theme of many court decisions on any number of issues. The lesson, though, is clear: any practitioner who undertakes any procedure should understand that their actions in doing so will be held to the standards of experienced practitioners with focused training. Oral surgeons might well read this concept and reason that it does not affect them, given their superior training; but the application to oral surgeons is most relevant to newer practitioners who, despite their strong academic backgrounds, simply do not have very much in-practice experience. That comes with time and repetition, with a learning curve to get there.
As we have discussed in other case studies, the impact of lack of informed consent is often underestimated, but it ought not be that way. Here, Dr. G committed no malpractice surgically, at least as the description describes, but the informed consent process fell short, with that alone leading to a result for the plaintiff. The informed consent process is far more than just a throwaway to check off a box, but rather an integral part of surgery, with ramifications of deficiencies having the same ultimate litigation effect as negligently carried out surgery.
While this case study does not directly address the propriety of a panoramic radiograph as compared with a 3-D imaging study such as a CBCT, it is the proverbial elephant in the room. It would be hard to disagree with the concept that 3-D imaging is preferred so as to help in identifying anatomic relationships and potential hazards. But whether use of a CBCT constitutes standard of care will ultimately boil down to dueling opinions of experts for the plaintiff and the defendant, both subject to cross-examination. Standards of care are not published, but if they were, it would be unlikely to see such a publication make its way into trial evidence, for the reason based upon the age-old attorney mantra that a lawyer cannot cross-examine a piece of paper. As of this point in time, opposing experts strongly sit on both sides of the issue regarding the type of imaging appropriate for a given situation, and that is where the world of litigation will remain, at least for the near future. Oral surgeons would do well to determine for themselves what their judgment of choice is, and have a solid line of reasoning to support it.
Moonlighting residents and newer oral surgeons who travel between offices, often not their own, face a number of challenges to go along with the benefits. Weighing them has surgical-legal implications that might not become apparent until years after the fact.
Summary of takeaways
- Practitioners are held to the standard of care for the procedure performed, regardless of their training level or practice designation.
- Informed consent is a critical part of surgical care, and deficiencies in the process can carry significant malpractice risk.
- Oral surgeons, residents, and traveling practitioners should carefully evaluate imaging decisions, documentation practices, and office processes before performing procedures.
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This document does not constitute legal or medical advice and should not be construed as rules or establishing a standard of care. Because the facts applicable to your situation may vary, or the laws applicable in your jurisdiction may differ, please contact your attorney or other professional advisors if you have any questions related to your legal or medical obligations or rights, state or federal laws, contract interpretation, or other legal questions.
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